Big Oil Launching PR Campaign To Try To Influence New Congress
The American Petroleum Institute is planning to launch a major "educational advocacy" program in January 2007 to broaden efforts directed at public policy experts, regulatory officials, and other influential individuals starting in January 2007.
The goal, according to PR Week, is to frame issues (read: present its spin) for the new Congress.
If the institute, which represents 400 major oil and gas producers, can successfully foist its side of the story, maybe Congress won't investigate Big Oil's record earnings, Vice President Dick Cheney's secretive energy task force, or the peculiar way that gasoline prices tumbled in the weeks before the election, but mysteriously began rising immediately therafter.
Institute president and chief executive officer Red Cavaney told PR Week that, with assistance from the public relations firm Edelman, the institute had recently worked to "put earnings in perspective, to explain how we reinvest them."
The campaign will also feature television and magazine advertisements, and tours of oil and gas operations. So the average American will get to hear Big Oil's spin, too.