Friday, August 19, 2005

You Can't Make This Stuff Up ...

A major corporation is poking fun at President Bush.

The latest installment of Holiday Inn Express' award-winning "Stay Smart" advertising campaign shows a towel-clad man sitting at Bush's Oval Office desk. When he announces he's balanced the budget, the Bush character asks what accounting firm the man is from, to which he replies that he isn't an accountant, but "I did stay at a Holiday Inn Express."

The ad follows the running joke that staying at a Holiday Inn Express allows its guests to do the impossible. Other ads feature a hotel guest conversing with a dolphin, or performing a delicate surgical procedure with no medical training.

To be sure, this isn't some Michael Moore production. Holiday Inn Express is part of British corporation InterContinental Hotels Group, whose U.S. offices are in Atlanta -- deep in the heart of Red State America.

And I'm guessing InterContinental is pleased with the latest ad: earlier this week, it promoted a key figure who helped guide the ad campaign.


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